Fisher Price to debut sleek new high chairs

Taking a cue from the elliptical tubing used by Evenflo and Graco in their new strollers, Fisher Price will roll out several sleek new high chairs in December this year.

The show stopper was the ?Custom Ultra? a $150 model with up front height adjustments and high end soft goods. Yep, you read right---Fisher Price will try to sell a $150 high chair, a la Peg Perego. It will be interesting to see how the market reacts to that. A key issue: fabrics. We saw a blue version that looked nice, but FP will have to greatly up the fashion quotient of its high chairs (which has always been a weakness) if they expect to give Peg and Chicco a run for their money. And what?s with the name? Custom Ultra? Sounds like toothpaste. What does Custom Ultra translate to in Italian?

If that?s too much money, FP will also debut several lower price high chair models with a similar rounded look. The Space Saver will be $50, the Close to Me will be $60 and adds an angled base. The Easy Clean $80 will add a toy and easy to remove pad. Finally, the Storage Plus adds, well, extra storage at the back for $100. In case you still like the basic Healthy Care chair, it will continue in the Ocean Wonders pattern.